Make them feel it

One idea per slide, given the whole stage. Big type, deep space, a single accent doing all the pointing — built to land, not just to inform.

02 The idea
Spotlight

Say the one thing.If a slide carries two ideas, they each deserve their own. Subtract until only the point is left.

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03 The approach

Three principles, nothing more

01

One idea per slide

Give the single point the whole stage and room to breathe.

02

Type does the work

Scale and weight set the hierarchy — not boxes, rules or clutter.

03

One accent, used rarely

Keep 90% of the ink quiet so the 10% can shout.

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04 Focus
1

One number, given the whole stage, lands harder than a wall of them.

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05 The claim
Insight

Attention is the budget. Spend it on one thing — and they remember it.

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06 A line

Good design is as little design as possible.

— Dieter Rams

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07 The shift
From

A wall of bullets nobody recalls.

To

One line they can’t forget.

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08 Next
Part two

Now make it yours.

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09 Proof

Three numbers, no more

recall versus a bulleted slide.
1
idea carried per slide.
90%
of the ink kept deliberately quiet.
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10 Open canvas

Free canvas — keep the frame, then stage anything you like here. Big type, a panel, inline SVG, a table or a chart all still convert to native, editable objects.

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11 Close
The craft

Restraint is the design.

Replace this with your one idea — and resist adding a second.

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