Nordwind Kaffee · Berlin · 28 people, one roastery
Online now accounts for one-third of our business, up from 28% last year.
Good problems, but they need attention now.
We’re close to the ceiling. Late deliveries doubled in June: 31 late orders vs 14 in May.
Margin fell from 34% to 29%. We’re absorbing more than we can sustainably carry.
Green coffee costs up 22% — we’ve held prices steady, but that’s not a long-term answer.
This brings our total roastery capacity to 1.6× current output — enough headroom for the next 18 months of growth.
We’ve held our wholesale price for 18 months. This adjustment reflects the 22% rise in green coffee costs and protects our margin without passing on the full increase.
A simpler, more flexible subscription experience for our online customers.
Customers can pause delivery or swap beans anytime without contacting support.
Choose weekly, biweekly or monthly — with a discount that scales with commitment.
A three-question taste quiz so new subscribers get beans they’ll love from the first bag.
We’re not assuming these contracts will renew as-is. We’re preparing three scenarios and will keep the team updated as talks progress.
Our priorities need everyone pulling in the same direction.
Plan the installation, train on the new machine and refine our workflow so we hit October with zero downtime.
Talk to cafe partners early about the September price adjustment. Be honest, be clear and protect the relationship.
Test the new flow, gather feedback from early users and plan the November go-to-market. Make it feel like an upgrade, not a change.
Thank you for everything you’ve done in the first half. The second half is ours to shape.