Nordwind Kaffee GmbH • Mid-Year All-Hands Review • 2026
Record sales have brought us to our physical limits. While we hit EUR 2.4M in H1, our rapid volume growth is putting heavy pressure on our roastery, logistics, and margins.
Direct consumer sales now account for a third of our overall revenue, reducing our dependence on single bulk orders.
A combination of rising raw bean prices and production bottlenecks has directly impacted our financial performance.
Operating in an overcrowded environment introduces physical friction and packing delays, eroding our overall profitability.
Stable ingredient supply chains and healthy roastery utilization allowed for efficient batch operations.
The 22% increase in raw material costs combined with operational overtime compressed our returns.
Three practical steps to expand roasting capacity, stabilize margins, and accelerate our online business.
We will implement a modest ~6% price adjustment across wholesale accounts to offset the rise in raw coffee prices.
We are investing EUR 180k to install a second roaster, instantly adding 60% capacity and relieving the bottle neck.
We will deploy a redesigned, high-retention consumer subscription model to keep driving online growth.
In late Q4, two of our largest wholesale partners are renegotiating their contracts. Because these accounts make up a substantial portion of our overall revenue, securing these renewals is critical for our stable entry into 2027.
We will initiate relationship reviews early in H2, using quality consistency and personal account support to land long-term commitments.
By demonstrating our value before negotiations start, we can build mutually beneficial agreements.
Optimize our workflow to clear June shipping delays, and prepare the physical layout for the October roaster arrival.
Manage price adjustments with empathy and clarity. Build deep rapport with our wholesale accounts ahead of Q4.
Deliver the Subscription V2 update on schedule and prepare customer marketing to ensure a strong winter season.
Specialty coffee roasted in Berlin • A team of 28 people making a great product possible.