Mid-year review of our first half of 2026, and our plan to scale operations smoothly for the second half.
Online shop share of total revenue in H1 2025 vs H1 2026.
A candid look at where our operations are struggling and how margins are affected.
| Metric Category | Previous Level | H1 2026 Status | Primary Operational Impact |
|---|---|---|---|
| Roastery Capacity | 78% average utilization | 92% average utilization | Zero margin for error: backlogs occur instantly |
| Late Customer Shipments | 14 late orders (May) | 31 late orders (June) | Logistics team is overloaded by online retail volume |
| Green Coffee Bean Cost | Baseline reference price | 22% price increase | Sustained global commodity pricing inflation |
| Gross Operating Margin | 34% gross margin | 29% gross margin | Dropped by 5 percentage points due to bean costs |
How we will add production capacity, recover our margins, and launch new subscription tools.
We are raising wholesale cafe prices by roughly 6% to offset green coffee inflation and protect our baseline margins.
A €180,000 capital investment that adds 60% production capacity, easing the strain on our roastery team.
Releasing our upgraded online subscription model to drive recurring consumer sales and higher brand loyalty.
Two of our largest wholesale partners represent 19% of our total company revenue. Both contracts are up for renegotiation in Q4.
Our sales team will lead renewal conversations. The rest of the company must support them by ensuring perfect roast quality and on-time deliveries starting now.
Get ready for the October roaster install and work on pulling late shipments back down to zero.
Communicate the September price adjustments smoothly and secure our key Q4 contract renewals.
Complete web development for the November direct consumer launch to keep our online momentum going.
Thank you to all 28 of us for building a brand that customers love. Let's make H2 2026 our most stable and profitable half yet.