Smarter, not just bigger

How we navigate 18% growth, protect our roasting capacity, and restore our margins for H2 2026.

02 The Numbers

Our H1 revenue growth shows strong customer momentum

+18%
Revenue growth against last year, proving strong local demand.
92%
Roasting capacity utilized, pushing our machines to the limit.
29%
Gross margin achieved, down from our target of 35%.
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03 Capacity

Running at 92% capacity leaves us zero room for error

92%
8% BUFFER
Current Roasting Limit
Risk 1

Zero Fault Tolerance

A single mechanical glitch on the roaster completely halts our delivery schedule.

Risk 2

Team Burnout

Continuous back-to-back shifts to meet demand compromises physical health and coffee quality.

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04 Profitability

Rising operational overhead has squeezed our margins to 29%

H1 Margins under pressure
Cost Category Historical Average H1 Actual Key Driver
Green Coffee Sourcing 45% of revenue 51% of revenue Origin market inflation & shipping spikes
Roastery Energy & Utilities 8% of revenue 12% of revenue Berlin winter rate increases & constant run-time
Packaging & Logistics 12% of revenue 15% of revenue Emergency express shipping to prevent stockouts
Gross Margin 35% 29% Inefficiency overhead & supply strains
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05 Part Two
The Path Forward

The H2 plan centers on sustainable, healthy operations

We will stabilize our workspace, reclaim our margins, and align our commercial sales with our current production constraints.

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06 Priority 1

We must secure our roasting capacity first

Maintenance

Preventative Blocks

Non-negotiable weekly downtime to service the roasters and prevent emergency mechanical failures.

Efficiency

Shift Optimization

Roasting in concentrated, back-to-back blocks to reduce the heavy energy costs of reheating the ovens.

Expansion

CapEx Roadmap

Begin evaluating technical requirements and financial modeling for our next, larger roaster unit.

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07 Priority 2

Reclaiming our margin requires strict waste control

34%
Our H2 gross margin target to restore our financial health.
-2%
Green coffee waste reduction target across sorting cycles.

Plugging the leaks

We cannot control global green coffee bean pricing, but we can control how much coffee is wasted in our roasting and sorting cycles.

Action

Conduct a full audit of green sorting waste and adjust packaging weights for precision.

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08 Priority 3

We will prioritize high-value sales over pure volume

Because our capacity is capped, every roast batch must deliver the maximum possible profit. We will no longer seek low-margin wholesale volume.

  • •Focus on high-margin office coffee setups
  • •Promote our webshop subscriptions
  • •Introduce premium, limited-run single origins
Commercial Directive

Pause Low-Margin Retail

We are temporarily pausing negotiations with regional supermarket chains that demand high discounts and squeeze our resources.

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09 Team Alignment

Every department plays a direct role in this transition

How our daily operations link together to create a healthy business loop.

1. Production & Sourcing

Smarter Batches

Consolidate roast sessions, prioritize machine maintenance, and reduce green yield waste.

2. B2B Sales

High-Value Accounts

Shift focus away from low-margin retail toward high-margin B2B office accounts.

3. Marketing & E-comm

D2C Subscriptions

Promote the online subscription club and premium single origins to maximize unit margins.

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10 Our Pivot

The H2 pivot shifts us from volume to value

H1 Focus

Growth at any cost

Chasing every wholesale opportunity, stretching capacity, and accepting narrow margins to buy volume.

H2 Pivot

Healthy & Sustainable Growth

Smarter production runs, high-margin customers, and a 34% margin target to fund our future expansion.

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11 Next Steps
Thank You

Let's build a sustainable roastery together

Let's open the floor to any questions, thoughts, or suggestions you have for H2.

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