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Northlight, a fictional three-day design festival in Rotterdam, puts its programme, venue and practical information on screen. All names and figures are fictional.
What each slide does
- 01CoverThe event as a poster: the dates set huge with the event's name under them, the city and venue as outlined tags, and a geometric composition of circles, half-circles and squares in tints of the accent.
- 02WelcomeA welcome set very large in two lines, the place in the accent, then a rule and three short facts underneath.
- 03In numbersThe event in numbers as a bento grid: one large tile in the accent with the headline number, and smaller tiles in tints, each a number and a few words.
- 04ThemeThe theme as a large statement in heavy type, key words in the accent, a short paragraph, and a square pattern of quarter circles beside it.
- 05ProgrammeThe day's programme as a grid: one column per stage, hours down the left, each session a block placed by its start and length; the keynotes in the accent.
- 06HeadlinersThe headline speakers: each portrait place in a circle on a different geometric shape, then the name in heavy type, who they are and their talk.
- 07SpotlightOne speaker in the spotlight: a tall arched photo place framed by geometric shapes, the name very large, the talk title in the accent, a short bio and when and where.
- 08WorkshopsWorkshops as cards with a heavy border: when and where, the title, one line, and a row of blocks showing seats taken and left.
- 09VenueThe venue drawn as a floor plan: zones as blocks in tints of the accent with their names and sizes, the entrance marked; beside it, the zones as a numbered key.
- 10Getting thereHow to get there as a metro-style map: routes as thick coloured lines, stops as rings with names and travel times, the venue as a large dot.
- 11Your ticketThe ticket, drawn as a ticket: the main part in the accent with the event, name and details, a perforated stub with an image place for the entry code.
- 12FoodFood and drink as a menu card with a double border: two columns, each section titled in italics, dishes with a dotted line to the price or note.
- 13EveningThe evening programme on a night-sky panel: stars, a moon and a skyline drawn, and events placed across it with their time in the accent.
- 14AccessAccess as icon tiles: an icon, a short heading and one line each.
- 15PartnersPartners in tiers: each tier named on the left, names set as wordmarks in outlined boxes, larger for higher tiers.
- 16Last yearLast year's visitors as a sunburst: rays around a ring, grouped and coloured by where people came from, the total in the middle; beside it, the groups with their shares.
- 17Code of conductThe code of conduct as four tiles in tints, each a large number, a short rule in heavy type and one line.
- 18The appThe app drawn on a phone in the middle with its schedule; on each side, what it does with an icon, and the Wi-Fi details.
- 19Now and nextA sign for between sessions: what is on now in a large accent band and what is next in a tint band, each with the title, speaker, room and time.
- 20BreakA break screen: a drawn clock showing when to return, the word set very large and a line on where to go.
- 21MomentsMoments from the event as a photo wall: photo places of different sizes in a grid, each with a short caption.
- 22Free layoutA free slide: only the header, title and footer, the body empty. Design it for content no other layout fits.
- 23See you next yearThe goodbye: next year's dates in one sentence, then dated steps for after the event.
- 24ContactsWho to contact: the festival team with role, email and phone.
What makes it work
- Design the cover as a poster: the dates and the name do the work.
- Show the programme as a grid of stages by hour, so people can plan at a glance.
- Put faces on the speakers and say what each one will talk about.
- Draw the venue and the way there; nobody reads directions.
- Make the practical slides work as signs: big, one message, readable from far away.
- Keep one look across every slide; the shapes and colours are the event's identity.