What each slide does

1. 01CoverThe product's name as the title with its promise; the launch date, markets and price underneath; a tall photo place for the hero product shot.
2. 02The ideaThe campaign's one big idea as a very large line, then three short lines that say what it means, each starting with a bold word.
3. 03Why nowWhy this is the moment: a native line chart of the market or search trend, and beside it the two numbers that matter.
4. 04InsightWhat people told you: one quote from research set large with who said it, and beside it three numbers from the same research.
5. 05Who it's forThe one person the launch is for: a portrait place, a name and age, their own words, then what they want, what annoys them and where to reach them.
6. 06AudiencesThree audiences side by side, each with a circle sized to its size, a name and what they need; the lead audience outlined.
7. 07PositioningThe positioning as one statement with its parts named on the left: for whom, who need, the product is, that, unlike; the key words in the accent.
8. 08ProductThe product in a large photo place with numbered markers on the features that matter, each explained beside it.
9. 09PriceWhere the price sits among the alternatives: one line from cheapest to dearest, each competitor a dot with its price, yours raised in the accent.
10. 10MessageThe message house: one headline message across the top, three pillars under it, each with a line and its proof points as chips.
11. 11CreativeThe creative in the formats it will run: a story, a square post and a billboard, each a photo place with its line set on it, the format named underneath.
12. 12Look and feelThe look on one board: photo places of different sizes for the mood, the palette as swatches, and the typeface.
13. 13Going to marketA section divider before the plan to reach people.
14. 14ChannelsEach channel with an icon, its share of the budget as a bar, and the job it does in one line.
15. 15FunnelThe funnel as centred bars narrowing from awareness to purchase, each with its target; beside it, the conversion between stages.
16. 16TimingThe launch phases as weekly bars whose height is how loud that week is, coloured by phase; under them, each phase named with its job.
17. 17Launch dayLaunch day hour by hour: the time, what happens, and who leads it; the peak moments marked larger.
18. 18AmbassadorsThe people who carry the launch: a portrait place each, name, who they are and how many people they reach; the lead ambassador ringed.
19. 19BudgetThe budget as a native doughnut chart with the total under it, and a table of each part with its colour and amount.
20. 20TargetsThe targets as gauges: each a half-circle showing progress or forecast against target, the value large, the measure and target underneath.
21. 21Test and learnThree tests run during the launch: what is tested, version A against B, and the metric that decides it.
22. 22Who does whatWho does what as a RACI grid: one row per task, one column per team, a letter in each cell; a key underneath.
23. 23Free layoutA free slide: only the header, title and footer, the body empty. Design it for content no other layout fits.
24. 24Next stepsWhat you need agreed today, then the dated steps to launch day.

What makes it work

• Lead with the one idea the whole launch hangs on, in a line people repeat.
• Show the person it is for as a person: a face, their words, what they want and what annoys them.
• Say why now with data, and what people told you, in their words.
• Show the creative in the formats it will actually run, and the look on one moodboard.
• Give every channel a job and a share of the budget, and every stage of the funnel a target.
• Plan launch day by the hour and name who is responsible for what.