What each slide does

1. 01CoverThe call for change as the title, a line under it, and a drawn skyline across the bottom of the slide with trees and a strip of the accent.
2. 02We believeFive beliefs as numbered lines in heavy type, key words in the accent.
3. 03TodayHow things are today, drawn as a cross-section with its parts labelled, and under it one bar showing the share of space each use gets.
4. 04Space per personSpace each person takes, by how they travel: squares drawn to scale side by side, an icon inside each, the area and the mode under it.
5. 05A street's dayA day on the street as a radial clock: hours around the circle, one group as bars pointing out in the accent, another as bars pointing in in grey; beside it, what the picture shows.
6. 06How people arriveHow people arrive as figures: one hundred small people coloured by how they came, and beside it the shares.
7. 07The cost of nowWhat staying as we are costs, as three tiles: an icon, a large number, what it is and where it comes from.
8. 08It has been donePlaces that already did it as small multiples: a small native line chart for each, its name, the year it changed and the result.
9. 09The visionThe same place redrawn as it could be, in the same cross-section as today, and under it the new share of space.
10. 10A day in 2032A day in the future along one drawn street: trees, people and bikes, an arc across the sky, and moments placed along it with their time.
11. 11PrinciplesDesign principles as five tall cards: an icon in a circle, a number, a short name and one line.
12. 12The planThe plan on a map: zones as rings in tints of the accent, the ring road, car parks at the edges marked, labels on each zone; beside it, the phases.
13. 13But what about…Objections people raise, each card with the objection on a shaded band and the answer under it, the key fact in the accent.
14. 14BusinessThe effect on business as a native line chart over time, with the key number and its source beside it.
15. 15Who gainsWho gains and who gives something up, as bars that go right for a gain and left for a loss from a centre line, one row per group.
16. 16VoicesThree people in their own words: a portrait place each, their quote and who they are.
17. 17Cost and fundingThe cost and where the money comes from, as a native doughnut chart with the total and a key.
18. 18How we'll knowHow success will be measured: tiles with today's value struck through, the target large, a bar of progress and the date.
19. 19In one lineOne sentence that sums up the case, with who said it.
20. 20DecideThe call to decide: one large sentence with the key word in the accent, and three outlined boxes with what is asked.
21. 21Free layoutA free slide: only the header, title and footer, the body empty. Design it for content no other layout fits.
22. 22Next stepsWhat happens after the decision, as dated steps.
23. 23ContactsWho to talk to: two people with role, email and phone.
24. 24SourcesAppendix detail: each number in the case, its value and source.

What makes it work

• Open with a few beliefs in plain words, not with data.
• Draw today as it is, and the future as it could be, in the same picture.
• Turn every key number into something people can see: squares, figures, a clock.
• Show places that already did it, with their results.
• Name the objections yourself and answer each one.
• End with exactly what you ask people to decide, and by when.