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Holloway Home, a fictional online homeware retailer selling in four European regions, reviews its third quarter with its leadership team. All names and figures are fictional.
What each slide does
- 01CoverThe quarter's verdict as the title, and under a rule the four numbers that make it, each with its change.
- 02ScorecardEvery key number in one table: actual, target, last period, the change, a status dot and a small trend line.
- 03Against planThe main number by month as a native line chart, actual against plan; beside it, the gap and its main reason.
- 04BridgeHow the number moved from last period: a vertical bridge from the old total through each driver, rises in green and falls in red, to the new total; a break mark if the axis does not start at zero.
- 05ChannelsThe mix over time: one bar per period split to 100% by channel, the share written in each part; a key underneath.
- 06RegionsSmall multiples: one small native bar chart per segment, all on the same scale, each titled with its change.
- 07CustomersCustomer measures as bullet charts: a bar for the actual, a line for the target, shaded bands for poor, fair and good; the value and change on the right.
- 08RetentionRetention curves as a native line chart, one line per group of customers by when they joined, the newest in the accent; beside it, what changed.
- 09ProductsWinners and losers side by side as diverging bars: the five that grew most in green, the five that fell most in red, each with its change.
- 10MarginThe margin over time as a native bar chart, with the three drivers of the change beside it.
- 11CostsWhere the money went as a treemap: each block sized by its share of cost, with amount, share and change.
- 12DeliveryOperations week by week as a heat strip: one row per site, one cell per week, green on target, amber close, red missed; the cause underneath.
- 13Customers sayCustomer feedback: the score large, the split of critics, neutrals and promoters as one bar, and three short quotes, good and bad.
- 14What it meansA section divider: the part's number and a title that states its point.
- 15Wins and missesWins and misses in two columns, three each, each with a bold headline and one line of what it teaches.
- 16OutlookThe outlook for the year as a native line chart: actuals so far, the forecast and its high and low cases, dashed; beside it, the range in numbers.
- 17Next quarterNext period's work as a board of three columns, one per month, each with cards for what happens; the biggest item marked.
- 18Risks and upsideRisks and opportunities on one map of likelihood against impact: risks as red numbered dots, opportunities as green, each listed beside it.
- 19DecisionsThe decisions needed as three cards: the decision, why, and who owns it by when.
- 20Q4 targetsNext period's targets in a table: each measure, this period's actual, the new target, and what it takes.
- 21Free layoutA free slide: only the header, title and footer, the body empty. Design it for content no other layout fits.
- 22Next stepsThe one thing that matters most next period, then the dated steps until the next review.
- 23AppendixAn appendix divider: detail goes after it, not into the main story.
- 24DefinitionsAppendix detail: how each measure is defined and where it comes from.
What makes it work
- Open with the verdict and the four numbers behind it; the rest of the deck explains them.
- Show every key number against both target and last period, with one colour for good and one for bad.
- Explain the change with a bridge from last period, each driver its own bar.
- Compare segments on one scale, side by side, so the eye does the comparison.
- Write every chart title as the conclusion, and put the source under it.
- End with decisions, owners and dates, not with more charts.