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Holloway Home, a fictional online homeware retailer selling in four European regions, reviews its third quarter with its leadership team. All names and figures are fictional.

What each slide does

  1. 01CoverThe quarter's verdict as the title, and under a rule the four numbers that make it, each with its change.
  2. 02ScorecardEvery key number in one table: actual, target, last period, the change, a status dot and a small trend line.
  3. 03Against planThe main number by month as a native line chart, actual against plan; beside it, the gap and its main reason.
  4. 04BridgeHow the number moved from last period: a vertical bridge from the old total through each driver, rises in green and falls in red, to the new total; a break mark if the axis does not start at zero.
  5. 05ChannelsThe mix over time: one bar per period split to 100% by channel, the share written in each part; a key underneath.
  6. 06RegionsSmall multiples: one small native bar chart per segment, all on the same scale, each titled with its change.
  7. 07CustomersCustomer measures as bullet charts: a bar for the actual, a line for the target, shaded bands for poor, fair and good; the value and change on the right.
  8. 08RetentionRetention curves as a native line chart, one line per group of customers by when they joined, the newest in the accent; beside it, what changed.
  9. 09ProductsWinners and losers side by side as diverging bars: the five that grew most in green, the five that fell most in red, each with its change.
  10. 10MarginThe margin over time as a native bar chart, with the three drivers of the change beside it.
  11. 11CostsWhere the money went as a treemap: each block sized by its share of cost, with amount, share and change.
  12. 12DeliveryOperations week by week as a heat strip: one row per site, one cell per week, green on target, amber close, red missed; the cause underneath.
  13. 13Customers sayCustomer feedback: the score large, the split of critics, neutrals and promoters as one bar, and three short quotes, good and bad.
  14. 14What it meansA section divider: the part's number and a title that states its point.
  15. 15Wins and missesWins and misses in two columns, three each, each with a bold headline and one line of what it teaches.
  16. 16OutlookThe outlook for the year as a native line chart: actuals so far, the forecast and its high and low cases, dashed; beside it, the range in numbers.
  17. 17Next quarterNext period's work as a board of three columns, one per month, each with cards for what happens; the biggest item marked.
  18. 18Risks and upsideRisks and opportunities on one map of likelihood against impact: risks as red numbered dots, opportunities as green, each listed beside it.
  19. 19DecisionsThe decisions needed as three cards: the decision, why, and who owns it by when.
  20. 20Q4 targetsNext period's targets in a table: each measure, this period's actual, the new target, and what it takes.
  21. 21Free layoutA free slide: only the header, title and footer, the body empty. Design it for content no other layout fits.
  22. 22Next stepsThe one thing that matters most next period, then the dated steps until the next review.
  23. 23AppendixAn appendix divider: detail goes after it, not into the main story.
  24. 24DefinitionsAppendix detail: how each measure is defined and where it comes from.

What makes it work

  • Open with the verdict and the four numbers behind it; the rest of the deck explains them.
  • Show every key number against both target and last period, with one colour for good and one for bad.
  • Explain the change with a bridge from last period, each driver its own bar.
  • Compare segments on one scale, side by side, so the eye does the comparison.
  • Write every chart title as the conclusion, and put the source under it.
  • End with decisions, owners and dates, not with more charts.