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Fieldnote Academy, a fictional training company, runs a half-day workshop for product teams on interviewing customers without leading them. All names and figures are fictional.

What each slide does

  1. 01CoverThe workshop's promise as the title, when, where and for how many as chips, and the host with a portrait place.
  2. 02Before we startWhat people need to know before starting, as six tiles: an icon, a short name and one line each.
  3. 03AgendaThe agenda as a clock: a ring split into blocks sized by their time, the total in the middle; beside it, each block with start time, colour, name and format.
  4. 04By 12:30What people will be able to do by the end: three outcomes, each a large number, an action verb in the accent and one line on how you will know.
  5. 05OpenerAn opener for the room: one question set very large, how to do it (pairs, who starts) with icons, and a timer showing the minutes.
  6. 06Check-inA check-in vote: a question and a scale of five faces, each with an empty column where people place a dot.
  7. 07The ideaThe one idea as a ladder of steps from weak to strong, each with a number, a name and an example; beside it, what it means.
  8. 08Better questionsWeak questions and their better versions, side by side: the weak one struck through on the left, an arrow, the better one on the right.
  9. 09ExampleA worked example: a short transcript with the key phrases highlighted and numbered, and a note for each number in the margin.
  10. 10PracticeAn exercise card: the steps numbered on the left; on the right the time as a large number, the group size, what to bring and what to produce.
  11. 11RolesThe roles in the exercise as three cards with an icon, a name and what each does, joined by arrows to show the rotation.
  12. 12WorksheetThe worksheet people fill in, drawn as boxes with dashed borders: a number, a heading and a prompt in italics in each.
  13. 13DebriefThe debrief as three large numbered questions for the room, one per line.
  14. 14QuizA quiz question set large, with four answers A to D in a grid; the answer comes on the next slide.
  15. 15AnswerThe same question with the right answer marked in green, the others faded, and one line on why.
  16. 16EvidenceThe evidence behind the idea as a native bar chart, with the key number and its source beside it.
  17. 17BreakThe break: a large drawn icon, the word, one line, and the time to be back in a highlighted box.
  18. 18PitfallsFour common mistakes as numbered warning cards, each with a name and how to avoid it.
  19. 19Cheat sheetA cheat sheet to keep: checklists in two columns, before and during, each item with an empty box to tick.
  20. 20ReflectionA reflection in three columns, start, stop and continue, each with an icon and two or three sticky notes.
  21. 21CommitmentA commitment card to fill in: three lines with a prompt each and an example in italics; beside it, why writing it down matters.
  22. 22Further readingFurther reading as drawn book covers in the deck's colours, each with its title and author on the cover and one line on why to read it.
  23. 23Free layoutA free slide: only the header, title and footer, the body empty. Design it for content no other layout fits.
  24. 24Thank youGoodbye: one line on what happens next, the host with a portrait place and contact, and an image place for the feedback code.

What makes it work

  • Start with housekeeping and the agenda as time, so people relax and know when they are free.
  • Name what people will be able to do by the end, with an action verb each.
  • Teach one idea at a time, then show it in a real example before anyone practises.
  • Give every exercise a card: the steps, the time, the group size and what to produce.
  • Check understanding with a question and its answer on the next slide, not a summary.
  • End with a written commitment and where to learn more, not a thank-you slide.