What each slide does

1. 01CoverThe outcome for the buyer as the title, beside one before-and-after number; who it is for underneath.
2. 02AgendaThree or four parts, in the order the buyer needs them: why change, what changes, proof and price, the decision.
3. 03The shiftThe change in the buyer's market, then mirrored bars: teams that adapted on the left, the rest on the right, on three measures.
4. 04What we heardThe buyer's situation in one column: a lead sentence, two short paragraphs from discovery, and their key number beside it.
5. 05TodayOne item's journey through the buyer's process: each step, who does it and the days it takes; the slow steps in red.
6. 06Cost of waitingThe cost of doing nothing as a waterfall: each cost in the buyer's numbers, then the yearly total; beside it, the cost of each month of delay.
7. 07What changesA section divider: the part's number and a title that states its point.
8. 08Three-day closeThe better future, row by row: each measure today, struck through, and with the change, large.
9. 09How it worksThree capabilities, each answering one obstacle from the buyer's process: the obstacle struck through, then what does it and what it changes.
10. 10ProductThe product, drawn as one simple screen with numbered markers, and what each marker shows beside it. No screenshots.
11. 11Free layoutA free slide: only the header, title and footer, the body empty. Design it for content no other layout fits.
12. 12Proof and planA section divider before the proof, the price and the plan.
13. 13CustomerOne customer like the buyer: their headline result as one big number, then before, what changed and after.
14. 14In their wordsOne sentence from the customer, with who said it.
15. 15OptionsEvery real option in columns, doing nothing included, compared on what the buyer cares about; your column raised.
16. 16PaybackA native line chart of cumulative savings against cumulative cost; beside it the payback month and the first year's net gain.
17. 17PriceTwo or three plans side by side, the one you recommend raised and labelled; what each includes; the terms underneath.
18. 18RolloutThe rollout as a gantt by week, each bar coloured by who does the work, with the go-live marked.
19. 19QuestionsThe four questions the buyer will ask, each with a short, specific answer, in two columns.
20. 20Free layoutA free slide: only the header, title and footer, the body empty. Design it for content no other layout fits.
21. 21Next stepsThe decision in one sentence, then the dated steps both sides take: a plan you agree together, not a thank-you.
22. 22ContactsWho to call afterwards: two or three people with role, email and phone.
23. 23AppendixAn appendix divider: detail goes after it, not into the main story.
24. 24AssumptionsAppendix detail: every input behind the numbers, its value and its source.

What makes it work

• Open with a shift in the buyer's world and who wins from it, never with your company.
• Put the cost of doing nothing in the buyer's own numbers: a year's total and the cost of each month of delay.
• Introduce each capability as the answer to one obstacle you heard.
• Prove it with one customer like them: before, what changed, after.
• Compare every real option, doing nothing included, on what the buyer cares about.
• Show the price, the month it pays back, and a dated plan both sides commit to.