What each slide does

1. 01CoverThe headline finding as the title; beside it the research question and how it was answered, in a box.
2. 02In shortThe three findings, each a number, a one-line claim with a supporting line, and a chip for how confident you are.
3. 03How we did itWhat you asked, as a numbered list, and how you found out: one row per method with an icon, the dates and the count.
4. 04Who we heardWho took part: a portrait place for each participant, ringed in their segment's colour, with first name and one detail; a key underneath.
5. 05Survey sampleWho answered the survey: one bar per trait split to 100%, each part labelled with its group and share.
6. 06Finding 1One finding on its own slide: its number on a tag, the claim set large, two numbers that prove it, and one participant's words with a portrait place.
7. 07The journeyThe journey with its emotions: the stages across the top, a curve of how people felt (low points in red), and under each stage what happens there.
8. 08What they saidWhat people said, grouped into themes: one column per theme with how many people raised it, and short notes in their words.
9. 09In their wordsA wall of quotes: six short quotes in three columns, the most telling one larger with an accent edge, each with who said it.
10. 10Finding 2One finding on its own slide: its number on a tag, the claim set large, two numbers that prove it, and one participant's words with a portrait place.
11. 11SurveyAgreement with statements as diverging bars: disagree to the left of a centre line in red tints, agree to the right in the accent; neutral in the middle; a key underneath.
12. 12SegmentsSegments on two axes as a grid of four, each with its share and a name; the one to focus on in the accent; beside it, what the axes mean.
13. 13ProfilesThe segments as profile cards: a photo place, the name and share, a line in italics, and three traits.
14. 14Jobs to be doneJobs to be done in three parts per row: when (the situation), I want to (the motivation), so I can (the outcome), each part tinted a step deeper.
15. 15Say and doWhat people say against what they do, per behaviour: two bars each, the claim in grey and the observed behaviour in the accent, with the values.
16. 16One diaryOne participant's diary, day by day: a photo place for what they shared, the day with a mood dot, and their note.
17. 17Where it hurtsWhere it hurts as a heat table: one row per segment, one column per stage, shaded by how many felt pain there, the share in each cell.
18. 18OpportunitiesOpportunities as 'how might we' questions on cards, each with the finding it comes from and dots for reach and effort.
19. 19How sureHow sure you are, in three columns: what you know (in the accent), what you believe (tinted), what you still wonder (dashed).
20. 20What to doRecommendations as numbered rows: what to do, why in one line, and who owns it by when.
21. 21LimitsWhat the study cannot tell you: four limits, each with a warning icon, a name and one line.
22. 22Free layoutA free slide: only the header, title and footer, the body empty. Design it for content no other layout fits.
23. 23Next stepsWhat you are asking for, then the dated steps that follow.
24. 24Method detailAppendix detail: each method with its sample, dates and how it was analysed.

What makes it work

• Lead with the answer: three findings, each with how sure you are.
• Show who you heard from, with faces and numbers, before what they said.
• Give every finding its evidence: a number from the many and a voice from the few.
• Separate what people say from what they do, and trust what they do.
• Turn findings into opportunities and recommendations with owners.
• Say what the study cannot tell you; it makes the rest believable.